Sense is a magazine prototype I conceptualized and designed for my Magazine Publishing class at Drake University. The magazine is proposed as an extension of the H&M brand and would serve fashion savvy and eco-conscious millennial women.
Katelyn Cheek, formerly Herlein, is a fashion blogger, stylist, e-commerce guru, and co-founder of Go Blog Social. When she asked for help designing a personal logo, I was excited to work with somebody so creative and focused. Her goal was an icon equal parts boho, feminine, and modern, and was distinctive from her blogger identity, Katalina Girl.
I came up with a hand drawn floral motif and paired it with a modern sans serif font to balance the sweet pattern with clean contemporary edges. The final product is a mark as stylish as Katelyn.
In 2016 and 2017 I was asked to design suites of marketing materials for AIGA Iowa's annual Get A Job Boot Camp, a one day portfolio and networking workshop for college students.
Rant came about in a mobile app development class at Drake University. The premise is that everybody needs a sympathetic ear on a bad day. The app allows you to record a rant, "incinerate" it, and then offers suggestions to turn your day around. Pizza solves everything. I worked with a team of programmers to wireframe, design, build, and ultimately release the application for Android.
I spent Summer 2013 working as an editorial intern with the team at Sun-Times SPLASH, a weekly entertainment, style, and society magazine distributed in the greater Chicagoland area. The fast-paced environment afforded me the opportunity to write content on nearly a daily basis. I contributed weekly front-of-book content for print, and pitched and wrote supplemental web content.
I had the honor of serving as Think Mag's Art Director spring semester of 2014. The all-digital magazine served to connect the Midwest with world, shedding light on issues both global and local. I oversaw the art department, which churned out art and multimedia for new online content daily, as well as produced a final special edition tablet magazine.
The tablet issue nabbed the AEJMC Magazine Awards top honor, First Place, General Excellence. Judge Sara Austin, deputy editor of Cosmopolitan had this to say: “From the arresting cover image on, the magazine engages with witty visuals, a narrow-but-deep theme that is meaningful to a broad range of readers, and clean, professional writing. The editors impress by addressing “do gooder” topics without ever feeling preachy or overly earnest, but also without resorting to the crutch of snark or sarcasm. The iPad-only format is designed cleanly, easy to navigate, and reinforces the theme of sustainability."
The website, think-mag.com, fetched a third place award for best online magazine.
In Fall 2013, I partnered up with a fellow magazines major, Raeann Langas, to coordinate and style a grunge themed shoot for the award-winning student run publication, Drake Magazine. We sourced clothing and accessories from local retailers, coordinated models, hair and makeup artists, and shot the looks with Drake Magazine photographers on location in the East Village.
I developed this app from conception to working prototype with a group of programmers in a Mobile App Development class at Drake University. We were prompted to develop an app for a local retailer, Raygun. The company sells satirical Midwest merchandise. The catch was that the owner didn't want to use an app to sell anything. Rather, his challenge to us was to come up with a useful app that would complement the store's personality and reputation for self-deprecating humor. We pitched Mmm, an app that offered up the best of "Midwestern cuisine." The playful copy pokes fun at the rich, cheesy, over-the-top foods that show up at Midwest potlucks, but it's also practical: If you're seriously craving cheesy bacon dip, the recipe is at your finger tips. We gave Raygun the end all, be all resource for homey, indulgent foods. A working prototype was produced, but ultimately never made available for download.
In celebration of AIGA Iowa's 21st anniversary, the organization threw a 21st birthday themed happy hour event. I jumped at the opportunity to create the promotional pieces for them. The playful and celebratory vibe of the project led me to these bold, flat, vintage-inspired designs. They were used on a Facebook event page and shared on Instagram.