Katelyn Cheek, formerly Herlein, is a fashion blogger, stylist, e-commerce guru, and co-founder of Go Blog Social. When she asked for help designing a personal logo, I was excited to work with somebody so creative and focused. Her goal was an icon equal parts boho, feminine, and modern, and was distinctive from her blogger identity, Katalina Girl.
I came up with a hand drawn floral motif and paired it with a modern sans serif font to balance the sweet pattern with clean contemporary edges. The final product is a mark as stylish as Katelyn.