I first partnered with Oakstone Homes in 2014 to breathe new life in a two-decades-old home builder in central Iowa.
I was ecstatic when they came back to me 5 years later for a refresh. In the years since my original work, the company has become known for its clean, bright, modern farmhouse style. The logo I’d done previously simply wasn’t cutting it anymore.
The goal of the refresh was to retain familiar elements of the existing logo. The client wanted something considerably lighter and more contemporary, so we did away with the heavy type and wood grain. The effect was effortlessly more modern and in line with their design aesthetic.
The project also included a secondary logo lockup for their website and an identity for a new line of small homes dubbed the Cottage Series. Again, the solution was light and minimalist. The cottage series mark incorporates a house which is more whimsical than geometric to set it apart from the main branding and reference the country cottage vibes of the homes’ design.