I first partnered with Oakstone Homes in 2014 to breathe new life in a two-decades-old home builder in central Iowa.
I was ecstatic when they came back to me 5 years later for a refresh. In the years since my original work, the company has become known for its clean, bright, modern farmhouse style. The logo I’d done previously simply wasn’t cutting it anymore.
The goal of the refresh was to retain familiar elements of the existing logo. The client wanted something considerably lighter and more contemporary, so we did away with the heavy type and wood grain. The effect was effortlessly more modern and in line with their design aesthetic.
The project also included a secondary logo lockup for their website and an identity for a new line of small homes dubbed the Cottage Series. Again, the solution was light and minimalist. The cottage series mark incorporates a house which is more whimsical than geometric to set it apart from the main branding and reference the country cottage vibes of the homes’ design.
In 2016 and 2017 I was asked to design suites of marketing materials for AIGA Iowa's annual Get A Job Boot Camp, a one day portfolio and networking workshop for college students.
In my three-year tenure as a Creative Marketing Strategist for OPN Architects, I spent much of time designing presentation materials and printed marketing collateral. But I also had the chance to work on more creative projects. This is a representation of those assignments.
Sense is a magazine prototype I conceptualized and designed for my Magazine Publishing class at Drake University. The magazine is proposed as an extension of the H&M brand and would serve fashion savvy and eco-conscious millennial women.
I had the honor of serving as Think Mag's Art Director spring semester of 2014. The all-digital magazine served to connect the Midwest with world, shedding light on issues both global and local. I oversaw the art department, which churned out art and multimedia for new online content daily, as well as produced a final special edition tablet magazine.
The tablet issue nabbed the AEJMC Magazine Awards top honor, First Place, General Excellence. Judge Sara Austin, deputy editor of Cosmopolitan had this to say: “From the arresting cover image on, the magazine engages with witty visuals, a narrow-but-deep theme that is meaningful to a broad range of readers, and clean, professional writing. The editors impress by addressing “do gooder” topics without ever feeling preachy or overly earnest, but also without resorting to the crutch of snark or sarcasm. The iPad-only format is designed cleanly, easy to navigate, and reinforces the theme of sustainability."
The website, think-mag.com, fetched a third place award for best online magazine.
In Fall 2013, I partnered up with a fellow magazines major, Raeann Langas, to coordinate and style a grunge themed shoot for the award-winning student run publication, Drake Magazine. We sourced clothing and accessories from local retailers, coordinated models, hair and makeup artists, and shot the looks with Drake Magazine photographers on location in the East Village.
Katelyn Cheek, formerly Herlein, is a fashion blogger, stylist, e-commerce guru, and co-founder of Go Blog Social. When she asked for help designing a personal logo, I was excited to work with somebody so creative and focused. Her goal was an icon equal parts boho, feminine, and modern, and was distinctive from her blogger identity, Katalina Girl.
I came up with a hand drawn floral motif and paired it with a modern sans serif font to balance the sweet pattern with clean contemporary edges. The final product is a mark as stylish as Katelyn.
I developed this app from conception to working prototype with a group of programmers in a Mobile App Development class at Drake University. We were prompted to develop an app for a local retailer, Raygun. The company sells satirical Midwest merchandise. The catch was that the owner didn't want to use an app to sell anything. Rather, his challenge to us was to come up with a useful app that would complement the store's personality and reputation for self-deprecating humor. We pitched Mmm, an app that offered up the best of "Midwestern cuisine." The playful copy pokes fun at the rich, cheesy, over-the-top foods that show up at Midwest potlucks, but it's also practical: If you're seriously craving cheesy bacon dip, the recipe is at your finger tips. We gave Raygun the end all, be all resource for homey, indulgent foods. A working prototype was produced, but ultimately never made available for download.